![]() 81% of consumers use Google to evaluate local businesses ( BrightLocal) The other top sites each house a fraction of Google’s content: Yelp (6%), Facebook (3%), and TripAdvisor (3%). Google is the clear winner, housing 73% of all online reviews or more than six times as many as its closest competitors combined. 88% of all online reviews are contained on just four sites ( reviewtrackers)Ĭollectively, Google, Yelp, Facebook, and TripAdvisor are home to 88% of all online reviews. Learn more about which online review platforms consumers turn to the most. New reviews are being posted more frequently than before as more consumers look to these user-generated reviews to inform their purchase decisions. While there are plenty of online review sites to be found, four sites house nearly 9 in 10 of all online reviews. 7.9% of consumers need to believe a reviewer “actually uses and likes the product” before they place their trust in that online review. At least half of online shoppers say they trust third-party review sites more than reviews on retailer sites ( Bizrate Insights)ġ6.6% of shoppers wholeheartedly trust third-party review sites – like Yelp – for product reviews, while 41.7% of shoppers somewhat trust third-party sites more. Consumers in the 25-34 age group are the most likely to post, with 53% of that age group has posted an online review within the past 30 days. While younger consumers are more likely to post online reviews, nearly half of all consumers around the world post at least one online review a month. Nearly half of all internet users post online reviews every month ( GWI) In fact, online reviews (32%) are the most important factor in driving a purchase although consumers are also motivated by free shipping (24.5%), coupons or discounts (22.1%), and loyalty or rewards programs (6.5%). Shoppers are more likely to be motivated by online reviews than by coupons or discount offers. Consumers are 50% more likely to be motivated by an online review than by a discount offer ( Bizrate Insights) 98% say they read online reviews at least “occasionally” while 77% say they read them “frequently” or “always.” The number of people who “never” read online reviews has decreased significantly, falling from 13% in 2020 to 2% in 2021. Nearly every consumer now reads online reviews. Only 2% of consumers have never read an online review ( BrightLocal) Consumers expect high standards from the brands they do business with, with most saying they won’t engage with a business or product that has less than a 3.3-star rating. Nearly everyone (93% ) say that an online review has impacted their purchase habits. 93% of users have made buying decisions based upon an online review ( Podium) See how users are responding to what they read on online review platforms below. 75% of businesses don’t respond to negative reviews.Īlmost every internet user now views online reviews, with many saying reviews have a significant impact on their buying decisions.The average online hotel review on TripAdvisor is 688 characters.Sustainability is a top theme in Expedia online reviews.Tripadvisor passed one billion reviews in 2022.In 2020, Google removed 55 million reviews.The Federal Trade Commission (FTC) cited more than 700 businesses for deceptive endorsements in 2021.Yelp receives 26,830 new reviews per minute.81% of consumers use Google to evaluate local businesses.Nearly half of all internet users post online reviews every month.93% of users say online reviews had an impact on their buying decisions.Here are top stats from the online review space: ![]() In this report, you’ll see data on the most popular review platforms, and also learn how people and businesses are responding to fake reviews and negative reviews. And the number of people reading Google’s reviews continues to grow. The search giant is home to six times as many reviews as its three nearest competitors combined. Google is by far the largest portal for reviews. Whether consumers are looking for something as mundane as a new pair of shoes or something life-changing as the perfect place to honeymoon, they are increasingly turning to online review sites to help guide them in the right direction.
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